Market research is the starting point. Nothing stands still, especially business.
Just because you’re not the UK market leader in your space doesn’t just mean you aren’t a successful business. Keeping a very beady eye on your competitors – especially the ones leading the way – lets you see what they’re up to.
Their approach may not be right for you, but there is a lot of value to be gained and ideas to be generated from competitor research.
Most of the work I do on behalf of my own B2B clients starts with some form of research. The need for research quickly becomes clear if I’m asking my client a lot of questions that we have no real answers to.
I then plan and carry out the research to get the answers we need to be able to make decisions, or to build up an appropriate B2B sales and marketing strategy.
You might not be at all sure whether your business needs the type of help I can offer. You might not be at all sure whether I’m the right person to work with, on a personal level. I can guarantee that if you call me and we have a decent, open, ten minute conversation, you’ll be more sure, either way. Absolutely nothing to lose!Get in touch