Kim Mason - Sales & Marketing Consultant

About Me

Having left a sensible job as Business Development Director for a marketing agency in November 2014, I decided to go freelance for two reasons.

I wanted to create a website that provided advice and resources for people who were in the same situation as I was twelve years ago. That situation was finding myself newly responsible for generating all new business in an organisation that knew very little about it, despite the fact that it was a marketing agency.

The second reason was so that I could directly offer B2B sales and marketing support to Hampshire SMEs on a flexible, freelance basis. I made so many mistakes in my younger years in business development – and learnt so much – I didn’t want other firms to have to go through that themselves.

 

Life before freelancing

My life before freelancing (LBF) was spent in a million ways. The most sensible and recent were the past twelve years accumulated in marketing, account management, new business and business development roles. Before that there was – in no particular order – teaching sailing, TV production, packing seaweed, studying molecular biology and genetics, scheduling for Channel 5, audio typing, café waitressing, fundraising and parenting.

So that’s me. Bit of a longer blurb than I planned, but if you go on to read any of my blogs it might be useful to see it in context.

Explaining what I do (boring blurb in sales and marketing speak)

I’m working on saying all this in a much more me kind of way. But heck, I’m not a copywriter…. So here goes.

My official (and really very dry) 12 second blurb is that I help businesses position and market themselves in the best possible way to develop a healthy and qualified long term pipeline which leads to them acquiring more of the right customers. For me, the right customers are those that are a good fit, profitable and, importantly, the people you can do the best job for.

What I do in bullet points (easy reading)

Here’s the last bit of sensible stuff about which services I can provide my clients with at All things new biz – in case you, a colleague or a business you know needs help with your sales and marketing.

What I don’t do (but my wonderful network does)

Finally I’d like to explain to you what I don’t personally do, but can get done for you or alongside you using a network of lovely people and businesses that I’ve worked with over the years, come to know very well, and trust to do the job right.

  • Branding, creative and graphic design (I can’t draw for toffee, nor for money)
  • Website branding, design and development (ditto coding)
  • Content generation, professional copywriting and blogging (I write some topline stuff but that’s about it)
  • Telemarketing, direct lead generation and appointment setting
  • Social media specialists – Facebook, Adwords, LinkedIn (I do the odd profile and content plan)
  • SEO (content and technical)

Well, that’s me and my network. Maybe speak to you soon.

Can I help you – and am I the right person?

You might not be at all sure whether your business needs the type of help I can offer. You might not be at all sure whether I’m the right person to work with, on a personal level. I can guarantee that if you call me and we have a decent, open, ten minute conversation, you’ll be more sure, either way. Absolutely nothing to lose!

Get in touch