Kim Mason - Sales & Marketing Consultant

About Me

I am a B2B sales and marketing consultant, based in Hampshire. Over the past four and a half years I’ve worked on a freelance basis with over 25 different SMEs. Before that I worked in Business Development Director roles for large South Coast marketing agencies.

Through this and earlier in-house experiences, I’ve directly witnessed the effect of strong, appropriate positioning (or niche) on sales growth – so I’m pretty passionate about using that as a starting point. (Find out out if your firm is well positioned by answering ten questions here ).

I now work with small businesses in or near Hampshire to help them get more of their ideal clients, strengthening positioning and developing a clear sales and marketing strategy.  I focus on B2B companies because that is where the majority of my experience lies.

Life before freelancing

My life before freelancing (LBF) was spent in a million ways. The most sensible and recent were the past twelve years accumulated in marketing, account management, new business and business development roles. Before that there was – in no particular order – teaching sailing, TV production, packing seaweed, studying molecular biology and genetics, scheduling for Channel 5, audio typing, café waitressing, fundraising and parenting.

If you’d like to get a quick feel for the way I approach work, then head over to my articles, pick a useful one and have a read. 

Explaining what I do (boring blurb in sales and marketing speak)

I’m working on saying all this in a much more me kind of way. But heck, I’m not a copywriter…. So here goes.

My official (and really very dry) 12 second blurb is that I help businesses position and market themselves in the best possible way to develop a healthy and qualified long term pipeline which leads to them acquiring more of the right customers. For me, the right customers are those that are a good fit, profitable and, importantly, the people you can do the best job for.

What I do in bullet points (easy reading)

Here’s the last bit of sensible stuff about which services I can provide my clients with at All things new biz – in case you, a colleague or a business you know needs help with your sales and marketing.

What I don’t do (but my wonderful network does)

Finally I’d like to explain to you what I don’t personally do, but can get done for you or alongside you using a network of lovely people and businesses that I’ve worked with over the years, come to know very well, and trust to do the job right.

  • Marketing executive and admin work, carrying out the detailed tactics
  • Branding, creative and graphic design (I can’t draw for toffee, nor for money)
  • Website branding, design and development (ditto coding)
  • Content generation, professional copywriting and blogging (I write some LinkedIn and topline stuff for some clients, but that’s about it)
  • Appointment setting, telemarketing and direct lead generation
  • Social media specialists – Facebook, Adwords (I do the odd profile and content plan in LinkedIn)
  • Photography and video production
  • SEO (content and technical)

Well, that’s me and my network. Call me on 07827 297569 if you have any questions about sales or marketing in general, about me, or if you’d like to get in touch with someone in my network.

Am I the right person to help?

You might not be sure if I’m the right person to work with you, or not. So call me now on 07827 297569 for a chat and you’ll be more sure, either way. Our fit should be very important to both of us !

Get in touch