Kim Mason - Sales & Marketing Consultant

I’m Kim Mason – a freelance B2B sales and marketing consultant based in Hampshire. I work with SMEs selling high value services and products.

People hire me to help their business get more of the right, new clients.

 

Read on to find out about the different ways I work with clients – and about the articles and posts that I write for anyone who wants to learn more about B2B sales and marketing through reading.

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Sales and marketing strategy

Getting your sales and marketing strategy right is the starting point for all your activities.

It's your strategy that sets your overall direction and helps to makes everything else clear. It typically defines your mission and goals; your expert niche or positioning; your customer groups; how and why you're unique and different from your competitors. For some firms, company culture and values are a vital part of their strategy.

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Ongoing sales and marketing support

Not every firm has B2B sales or marketing skills in house. Especially SMEs. They are often specialists or experts in their own field. They are usually heads down, busy looking after their own clients.

But all of my clients do want to build their business. They'd like to become better known in their industry. They want more customers of their own. Customers that they can do their best work for. Customers that are profitable, a pleasure to work with. Customers that pay the bills on time because they've found their perfect supplier. A well-planned sales and marketing strategy gets you there.

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Coaching and mentoring

You may have a marketing executive or business development resource in your team already. They may be a brand-new hire, or an experienced hand, familiar with the company and its services. Or you might be thinking about recruiting someone junior. Someone to develop and take on your firm's sales and marketing.

Whichever situation you're in, a B2B sales and marketing mentor like me can help. I can kick-start your sales and marketing strategy and run a particular project. Or help guide and advise your internal resources on a light touch, ongoing basis.

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Latest Blog Post

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Upsell: hate the word – but know it makes complete sense?

Author: Kim Mason
Date: 4th December 2017
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Personally, I think upsell is a horrible word. Just horrible.  But I also know that actually doing it can make a real difference to business growth. In my mind, the word upsell conjures up images of a greasy-haired salesman (with pound signs in his eyes instead of pupils) following me around with a sickly grin and a wheedling tone… “Now let’s…

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Why small B2B firms need to get less new business than they think.

Author: Kim Mason
Date: 10th October 2017
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It’s very easy to believe that lots more clients is exactly what you need. Of course it is. After all… Lots more clients means lots more income. Lots more clients means you can pay your staff and suppliers. Lots more clients means you can take on an extra pair of hands. Lots more clients means you can pay yourself properly…

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How to write a marketing strategy – the simple way.

Author: Kim Mason
Date: 24th May 2017
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When you want to create a marketing strategy, where the heck do you start? And, before we even get on to that… (What actually is a marketing strategy anyway?) I mean, really. What is it? There are so many complicated definitions for marketing strategy. They tell you all about products, goals, focus, customers, services, markets, positioning and profit potentials – and could have…

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