I’m Kim Mason – a freelance B2B sales and marketing consultant based in Hampshire. I work with SMEs selling high value services and products.
People hire me to help their business get more of the right, new clients.
Read on to find out about the different ways I work with clients – and about the articles and posts that I write for anyone who wants to learn more about B2B sales and marketing through reading.
Personally, I think upsell is a horrible word. Just horrible. But I also know that actually doing it can make a real difference to business growth. In my mind, the word upsell conjures up images of a greasy-haired salesman (with pound signs in his eyes instead of pupils) following me around with a sickly grin and a wheedling tone… “Now let’s…Read more
It’s very easy to believe that lots more clients is exactly what you need. Of course it is. After all… Lots more clients means lots more income. Lots more clients means you can pay your staff and suppliers. Lots more clients means you can take on an extra pair of hands. Lots more clients means you can pay yourself properly…Read more
When you want to create a marketing strategy, where the heck do you start? And, before we even get on to that… (What actually is a marketing strategy anyway?) I mean, really. What is it? There are so many complicated definitions for marketing strategy. They tell you all about products, goals, focus, customers, services, markets, positioning and profit potentials – and could have…Read more
I’ll be in touch with you as soon I can. If you’d like to chat in the meantime, please feel free to call on 07827 297569.