Hello, I'm Kim Mason - a freelance B2B sales and marketing consultant based in Hampshire. People hire me to help their business get more of the right, new clients. Scroll down for a quick glance at the services I offer; to read some of my (hopefully) useful articles on sales and marketing; or to download one of my mini-guides for a longer, learning-based read.
Work with me
See all ServicesSales and marketing strategy
Getting your sales and marketing strategy right is the starting point for all your activities.
It's your strategy that sets your overall direction and helps to makes everything else clear. It typically defines your mission and goals; your expert niche or positioning; your customer groups; how and why you're unique and different from your competitors. For some firms, company culture and values are a vital part of their strategy.
Sales and marketing support
Not every firm has B2B sales or marketing skills in house. Especially SMEs. They are often specialists or experts in their own field. They are usually heads down, busy looking after their own clients.
But all of my clients do want to build their business. They'd like to become better known in their industry. They want more customers of their own. Customers that they can do their best work for. Customers that are profitable, a pleasure to work with. Customers that pay the bills on time because they've found their perfect supplier. A well-planned sales and marketing strategy gets you there.
Coaching and mentoring
You may have a marketing executive or business development resource in your team already. They may be a brand-new hire, or an experienced hand, familiar with the company and its services. Or you might be thinking about recruiting someone junior. Someone to develop and take on your firm's sales and marketing.
Whichever situation you're in, a B2B sales and marketing mentor like me can help. I can kick-start your sales and marketing strategy and run a particular project. Or help guide and advise your internal resources on a light touch, ongoing basis.
Latest Articles
See all ArticlesWhy good follow-up is so important after an event
This is going to be my shortest article ever. (Phew!) When you have been to a B2B event – with marketing or sales in mind – it can be a success, a failure, or (most commonly) somewhere in-between. However you choose to measure its success. But there is one thing you can do which I think matters more than everything….
Read moreKeeping prospects happy when you’re too busy to take them on
The other day I rang a tree surgeon company to find the the price to cut back three trees looming over the front of our house. (Don’t worry, this does lead somewhere). His reply was quick, and with a sigh. “I can’t do that till at least the end of March. I’m short of staff and really very busy” “Oh, well.” I…
Read moreUpsell: hate the word – but know it makes complete sense?
Personally, I think upsell is a horrible word. Just horrible. But I also know that actually doing it can make a real difference to business growth. In my mind, the word upsell conjures up images of a greasy-haired salesman (with pound signs in his eyes instead of pupils) following me around with a sickly grin and a wheedling tone… “Now let’s…
Read moreFree sales & marketing guides for SMEs
See all my free guidesGet out there and find new clients – a how to guide
Fear not! I am about to suggest that you get out there and start attending networking events, exhibitions and other sales events. But I’m going to show you how to do it in a way that is a) painless, b) helpful – no selling or cringing with awkward embarrassment and c) super effective.
Find out moreBusiness development – how to plan and useful templates
So, you’ve reviewed your 'How to get new business plan' and come up short. Or perhaps you haven’t even got that far and actually, you just want a look at someone else’s business development plan to get you started? Some inspiration and ideas to get you going?
Find out moreGet clear on your positioning, mission and messaging
Positioning, mission and message. These are some of the most important aspects of business growth. The fundamentals and foundation of what you do. But often one of the most neglected too.
Find out more