Kim Mason - Sales & Marketing Consultant

Hello, I'm Kim Mason - a freelance sales and marketing consultant based in Hampshire.

Scroll down for an overview of the sales and marketing services I offer for small and medium sized B2B businesses. To get a quick feel for how I think and work - and see whether we might be a good fit for each other - take a look at some of my  articles on sales and marketing. Or, for a longer, more learning-based read, grap a cup of tea and download one of my mini-guides.

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Sales and marketing strategy

Getting your sales and marketing strategy right is the starting point for all your activities.

It's your strategy that sets your overall direction and helps to makes everything else clear. It typically defines your mission and goals; your expert niche or positioning; your customer groups; how and why you're unique and different from your competitors. For some firms, company culture and values are a vital part of their strategy.

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Sales and marketing services

Not every firm has sales or marketing skills in house. Especially small businesses. They are often specialists or experts in their own field. They are usually heads down, busy looking after their own clients.

But all of my clients do want to build their business. They'd like to become better known in their industry. They want more customers. Customers that are profitable and a pleasure to work with. Customers that pay the bills on time because they've found their perfect supplier. A well-planned sales and marketing strategy gets you there.

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Coaching and mentoring

You may have a marketing executive or business development resource in your team already. They may be a brand-new hire, or an experienced hand, familiar with the company and its services. Or you might be thinking about recruiting someone junior. Someone to develop and take on your firm's sales and marketing.

Whichever situation you're in, a B2B sales and marketing mentor like me can help. I can kick-start your sales and marketing strategy and run a particular project. Or help guide and advise your internal resources on a light touch, ongoing basis.

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Latest Articles

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How to ask questions that convert cold prospects into clients

Author: Kim Mason
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Converting cold prospects into clients can be the hardest part of the B2B sales cycle. In contrast – NOT many people who are responsible for bringing in new business struggle with converting referrals into clients. A brief word on referrals. (Bear with.) Referrals are the hottest prospects you will ever have. They’ve come pre-warmed by your network. And if you’re…

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Why good follow-up is so important after an event

Author: Kim Mason
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This is going to be my shortest article ever. (Phew!) When you have been to a B2B event – with marketing or sales in mind – it can be a success, a failure, or (most commonly) somewhere in-between. However you choose to measure its success. But there is one thing you can do which I think matters more than everything….

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Keeping prospects happy when you’re too busy to take them on

Author: Kim Mason
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The other day I rang a tree surgeon company to find the the price to cut back three trees looming over the front of our house. (Don’t worry, this does lead somewhere). His reply was quick, and with a sigh. “I can’t do that till at least the end of March. I’m short of staff and really very busy” “Oh, well.” I…

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Free sales & marketing guides for SMEs

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When to start winning new clients (and when not to)

Winning new work and new clients is of course top of the list of priorities for any business. So, as business owners and entrepreneurs, we should all be great at it right?

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Get out there and find new clients – a how to guide

Fear not! I am about to suggest that you get out there and start attending networking events, exhibitions and other sales events. But I’m going to show you how to do it in a way that is a) painless, b) helpful – no selling or cringing with awkward embarrassment and c) super effective.

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Business development – how to plan and useful templates

So, you’ve reviewed your 'How to get new business plan' and come up short. Or perhaps you haven’t even got that far and actually, you just want a look at someone else’s business development plan to get you started? Some inspiration and ideas to get you going?

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