Tag: Thought leadership

There was once a small B2B consultancy firm in Hampshire. For them, prospects – just like buses – would fail to materialise when they really needed them. And then – as soon as they were busy – prospects would magically appear in threes, all wanting help at the same time. What…

New business

Maybe you’ve started with your content marketing, but feel that you’re spreading your resources too thinly over too many channels. Or you’re not sure whether you’re creating the right sort of content to achieve what you want to achieve. Or perhaps you’re raring to get started, but cant quite narrow down the…

New business Positioning

New business Positioning Sales

If you’re marketing your business in order to acquire more new customers you will probably – at some stage – come across these two terms: inbound marketing and outbound marketing. You might feel confused by the difference, irritated by the glib terminology, or excited by the many possible ways in…

Business development Marketing New business

When you go canoeing, you take a paddle. And so it is, that when you’re off out to get new business, you should make a plan. Without a new business plan in place (or business development, or sales, or marketing plan), you’re going to be unable to answer a few basic questions that everyone – from your boss…

Business development Marketing New business Positioning

Done well, thought leadership is a very powerful tool for improving your positioning, raising awareness in your industry and target market, acquiring new business, increasing both revenue and profit and recruiting great talent. Having said that, it is still an irritating and dramatic expression that should perhaps be permanently excised from the English language. More on…

Business development New business Positioning