Tag: Social media

Perhaps you set-up a LinkedIn account years ago, connected to a few colleagues and contacts at the time, but haven’t done much since. And you know you really ought to be doing something with it. Or you are someone with 500+ connections – including a good amount of clients, prospects and high-level influencers…

Business development Marketing New business

If you’re marketing your business in order to acquire more new customers you will probably – at some stage – come across these two terms: inbound marketing and outbound marketing. You might feel confused by the difference, irritated by the glib terminology, or excited by the many possible ways in…

Business development Marketing New business

When you go canoeing, you take a paddle. And so it is, that when you’re off out to get new business, you should make a plan. Without a new business plan in place (or business development, or sales, or marketing plan), you’re going to be unable to answer a few basic questions that everyone – from your boss…

Business development Marketing New business Positioning

One of my clients asked me yesterday if I could help her specifically with converting cold prospects into warm leads. I’ve been working with her business for a few months around their wider marketing and new business strategy – and the question came up as we’re about to move into the tactical stage.…

Business development Marketing New business Sales