Tag: Profitability

There are lots of different ways to attract new clients, and some of those routes-to-market can be more challenging than others. But one of the simplest methods – and in my opinion, the most satisfying – is to give away something of value to you. Something that you know your lovely prospects will…

Business development New business Sales

One of the first things I learnt is that businesses often start focusing on acquiring new business far too late. Don’t wait till it’s an emergency. Too late is when one client is responsible for over 50% – or even over 75% – of your total revenue, and after years of plain…

New business Sales