Tag: Profiling clients

Perhaps business has been challenging recently – with the departure of a major client, changes in industry regulations or arrival of new competitors – and you want to be confident that your current new business strategy is right. Maybe the business has been doing just fine, but your focus has…

New business

If you are well positioned in business, you will be able to charge more; reduce your cost of sale; let go of those low profit, poor-fit clients; better articulate who you are and what you stand for; be clearer about who you need to recruit; attract more profitable, good-fit customers; get…

Business development New business Positioning

You know the one. Great client prospect, hot project, then radio silence…. You made contact a while ago, met several times and they’ve been to two of your events. You feel sure the fit is good, they’re the right client for you, and you are the right supplier for them. You very…

Business development New business Positioning Sales

Business development