Tag: Positioning

New business

Deciding to build or commission a new website before you’ve got your positioning sorted is a bit like building a shop before you know what you’re going to sell in it. I mean, my thinking is that a shop really ought to look, feel and work pretty differently depending on whether you’re selling fish…

Positioning

A lot of SME business owners feel they have their firm well positioned, but aren’t sure how that positioning fits with the whole mission, vision, values thing. Others are confident they’ve defined a clear mission with heaps of personality. But still feel that they haven’t quite got there with their positioning. And the danger is,…

Positioning

Feeling like you’ve got to reduce prices to try and win a new client is horrible. It saps your energy and enthusiasm for that client and ultimately for your business. And if you do charge less to bring that prospect in, it can set a very difficult tone for your ongoing relationship – where…

New business