Tag: Mission

When you want to create a marketing strategy, where the heck do you start? And, before we even get on to that… (What actually is a marketing strategy anyway?) I mean, really. What is it? There are so many complicated definitions for marketing strategy. They tell you all about products, goals, focus, customers,…

Marketing

A lot of SME business owners feel they have their firm well positioned, but aren’t sure how that positioning fits with the whole mission, vision, values thing. Others are confident they’ve defined a clear mission with heaps of personality. But still feel that they haven’t quite got there with their positioning. And the danger is,…

Positioning