Tag: Marketing

Deciding to build or commission a new website before you’ve got your positioning sorted is a bit like building a shop before you know what you’re going to sell in it. I mean, my thinking is that a shop really ought to look, feel and work pretty differently depending on whether you’re selling fish…

Positioning

Maybe you’ve started with your content marketing, but feel that you’re spreading your resources too thinly over too many channels. Or you’re not sure whether you’re creating the right sort of content to achieve what you want to achieve. Or perhaps you’re raring to get started, but cant quite narrow down the…

New business Positioning

Done well, thought leadership is a very powerful tool for improving your positioning, raising awareness in your industry and target market, acquiring new business, increasing both revenue and profit and recruiting great talent. Having said that, it is still an irritating and dramatic expression that should perhaps be permanently excised from the English language. More on…

Business development New business Positioning