Tag: Lead generation

There was once a small B2B consultancy firm in Hampshire. For them, prospects – just like buses – would fail to materialise when they really needed them. And then – as soon as they were busy – prospects would magically appear in threes, all wanting help at the same time. What…

New business

Perhaps you set-up a LinkedIn account years ago, connected to a few colleagues and contacts at the time, but haven’t done much since. And you know you really ought to be doing something with it. Or you are someone with 500+ connections – including a good amount of clients, prospects and high-level influencers…

Business development Marketing New business

Business development New business Sales

New business Positioning Sales

This post is in response to a cry for help from a friend who hated the sales events and conferences he had to go to as part of his business development role. He was told to attend by his MD… ‘in order to network, meet people and drum up some new business’. Here’s what he had to say…

Business development New business Sales

This is the second of two posts helping business owners and those with responsibility for new business by providing them with a template for a topline business development plan. It is particularly relevant for small and medium firms selling B2B (business to business). If you want to start at the beginning, here’s Part One. If you’ve just read…

Business development New business Positioning Sales

Do you ever feel like you just want a look at someone else’s business development plan to get you started? Some inspiration and ideas to get you going? A sort of template umbrella plan that helps you think about the options, one that you could change to suit your own firm?…

Business development New business Positioning Sales

There are lots of different ways to attract new clients, and some of those routes-to-market can be more challenging than others. But one of the simplest methods – and in my opinion, the most satisfying – is to give away something of value to you. Something that you know your lovely prospects will…

Business development New business Sales

One of my clients asked me yesterday if I could help her specifically with converting cold prospects into warm leads. I’ve been working with her business for a few months around their wider marketing and new business strategy – and the question came up as we’re about to move into the tactical stage.…

Business development Marketing New business Sales