Tag: Decision makers

This post is in response to a cry for help from a friend who hated the sales events and conferences he had to go to as part of his business development role. He was told to attend by his MD… ‘in order to network, meet people and drum up some new business’. Here’s what he had to say…

Business development New business Sales

You know the one. Great client prospect, hot project, then radio silence…. You made contact a while ago, met several times and they’ve been to two of your events. You feel sure the fit is good, they’re the right client for you, and you are the right supplier for them. You very…

Business development New business Positioning Sales