Tag: Data

“I’ve done it!” Yelled a client at me down the phone. “I’ve started a sales pipeline! I’ve got 158 leads in my database!” “What sort of leads?” I asked her. Never one to let my clients do a half-baked job. “Perfect ones,” she retorted gleefully. “You’d be so proud of me,” she continued.…

Sales

Are you an SME that has just decided that selecting a CRM (customer relationship management) system – or business development in general – is a priority for the coming year? Or you’ve finally decided to migrate all your prospect or customer data out of the wonderful world of Excel and into a cloud-based CRM system – because…

Business development New business Sales

Maybe you’re not sure about where to start with new business, sales and marketing, and are worried about getting it wrong. Maybe you’ve tried a few things, but you don’t know if they’re working or not, so you’re not feeling very confident about the next steps. Maybe you’ve jumped in…

Business development Kim Mason Marketing New business Positioning