Tag: Confidence

Deciding to build or commission a new website before you’ve got your positioning sorted is a bit like building a shop before you know what you’re going to sell in it. I mean, my thinking is that a shop really ought to look, feel and work pretty differently depending on whether you’re selling fish…

Positioning

Business development New business Sales

According to this recent article from the BBC; the Federation of Small Businesses has seen a “robust” improvement in small business confidence, suggesting the sector overall is in for a period of growth. The FSB statistics are telling us that nearly two thirds (65.3%) of small businesses are aspiring to grow moderately or rapidly in the…

All things new biz Business development

A lovely client of mine runs a speech and language consultancy in Hampshire. She trains organisations to improve childrens’ literacy, language and communications skills. This is her positive and funny experience of some informal networking and how it led to a business referral. I thought I would share this with anyone who is a less confident networker, who…

Business development Lead generation New business Positioning

You know the one. Great client prospect, hot project, then radio silence…. You made contact a while ago, met several times and they’ve been to two of your events. You feel sure the fit is good, they’re the right client for you, and you are the right supplier for them. You very…

Business development New business Positioning Sales

One of my clients asked me yesterday if I could help her specifically with converting cold prospects into warm leads. I’ve been working with her business for a few months around their wider marketing and new business strategy – and the question came up as we’re about to move into the tactical stage.…

Business development Marketing New business Sales