Tag: Business development planning

Perhaps business has been challenging recently – with the departure of a major client, changes in industry regulations or arrival of new competitors – and you want to be confident that your current new business strategy is right. Maybe the business has been doing just fine, but your focus has…

New business

Are you an SME that has just decided that selecting a CRM (customer relationship management) system – or business development in general – is a priority for the coming year? Or you’ve finally decided to migrate all your prospect or customer data out of the wonderful world of Excel and into a cloud-based CRM system – because…

Business development New business Sales

You might not be sure what you should be doing with your own customer or prospect database – or even whether or not you have one. Even if you are sure you need a proper database at some stage, you might have no idea where to start, or it feels like…

Business development Sales

Maybe you’re not sure about where to start with new business, sales and marketing, and are worried about getting it wrong. Maybe you’ve tried a few things, but you don’t know if they’re working or not, so you’re not feeling very confident about the next steps. Maybe you’ve jumped in…

Business development Kim Mason Marketing New business Positioning

This is the second of two posts helping business owners and those with responsibility for new business by providing them with a template for a topline business development plan. It is particularly relevant for small and medium firms selling B2B (business to business). If you want to start at the beginning, here’s Part One. If you’ve just read…

Business development New business Positioning Sales

Do you ever feel like you just want a look at someone else’s business development plan to get you started? Some inspiration and ideas to get you going? A sort of template umbrella plan that helps you think about the options, one that you could change to suit your own firm?…

Business development New business Positioning Sales

When you go canoeing, you take a paddle. And so it is, that when you’re off out to get new business, you should make a plan. Without a new business plan in place (or business development, or sales, or marketing plan), you’re going to be unable to answer a few basic questions that everyone – from your boss…

Business development Marketing New business Positioning